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Ranking well for a popular keyword phrase is getting harder and harder these days. But did you know that about 10 million times a day someone misspells a keyword in their search? Normally to those poor saps I would say, “Hey, good luck with that!” But the truth is, more and more online companies are taking advantage of the misspelled keywords. For example, if your website is selling office calendars, the average monthly search for “office calendars”... Continue reading

Because keywords are such an important part of the substance of your website content, they require extra special attention. You could even say that keyword usage is a “rite of passage” skill that takes time to acquire. For example, if your site sells knives, you might think that the word “knives” would be the best keyword to utilize. Well, you may or may not be right, but it’s a good bet that this site sells many different kinds of “kni... Continue reading

Again I come to you with an offering of sweet tips on getting links to your site as well as promoting your business.  My platform today is Facebook.  I seem to spend a lot of time on that site, because they have everything I need in a social network: Video, Audio, Images, Apps, Games, links, etc. So how and where do you go to promote your business on Facebook so that your personal profile isn’t associated with your professional site? Here’s a step by ... Continue reading

When you work for an SEO firm, you begin to expect a confused look when you tell someone that you are an “SEO Specialist.”  Often, a simple and short answer is better than taking them down a path of SEO detail.  So here are five brief areas that I mention as I try to explain SEO to those who think SEO could stand for anything from “Scrapbooking Essentials Outlet” to “Staples & Envelope Organizers.” ... Continue reading

Looking for a quick fix that will improve your rankings? Take a look at your title tags. A title tag is the line of text that is normally displayed at the top of the browser window.  Title tags are arguably the most important SEO tags for any site. For most search engines, the maximum length of a title tag to be displayed is between 60-70 characters. If your title tag is over 70 characters, your title will be cut off around 70 characters on the search results page. Se... Continue reading

If you haven’t heard of Mr. Robots, don’t blame yourself. It wasn’t even on the SEO map till just a couple years ago. Most of you, however, know what it is but don’t know exactly how to dominate the robots. Robots.txt files are no secret. You can spy on literally anyone’s robots file by simply typing “www.domain.com/robots.txt.” The robots.txt should always and only be in the root of the domain and EVERY website should have one, ev... Continue reading

Search Engine Optimization is a technical process which is used to raise the rank of a website in the search engine index. SEO makes a website easier for the search engines to read and also helps the users in finding the best websites to read. It is an easy and cheap way to get more traffic on a website. SEO helps the different pages of a website to get a good rank in the search engine. Let’s discuss ways to optimize your web site: Content should be strong Every sea... Continue reading

When designing an SEO friendly website, there are many Do’s and Don’ts to keep in mind. Among these Do’s and Don’ts is being compliant with webmaster guidelines that are put in place by search engines. This list includes a few of the most common “Don’ts” along with suggestions from Google. 1. Don’t Deceive Your Users – Make pages primarily for users, not for search engines. The practice of presenting different content o... Continue reading

There are many factors that contribute to showing up well in search engine results. Some of the most important items are found on the web site themselves and are called “On-Page Optimization.” Some of the areas of concern on websites include: Page Title URL Meta Description Code Structure Alt Attributes for Images Content Before doing anything with On-Page Optimization (or any other SEO for that fact) you first have to choose the right keywords for your site.... Continue reading