In spite of whether you are a newbie to the online business world or you already running a website whose business productivity you want to improve, all the things will depend on Search Engine Optimisation or SEO to achieve your goals. Search Engine Optimisation is a process wherein you use different methods and techniques to improve your website productivity and SERP ranking like the Google. The main goal of SEO is to get a better ranking position on SERP (search engine result page) so that when someone search for specific information and find the link to your business site on the top of their search results page. Regardless of seeming simple, this is one of the same challenging aspects of running an online business. Targeting keywords is a core characteristic of your SEO campaign. If you get your choice of targeted keywords or if the keywords usage wrong, then your whole SEO campaign will fall apart like a house of cards. As a result, you must make sure that you know how to select and use the appropriate keywords for your website. Here are some points. Keyword Relevance The first thing to using keywords in your SEO strategy, as is noticeable, is selecting the right ones to work with. In reality, if you select the right keywords for your SEO campaign, most of the part will be covered. Amazingly, this is also the part where most webmasters, small business owners, and online marketers weaken. Most mistakes are made when need to select keywords for the website and it is the most critical aspect of picking keywords. Suppose that you have a business website which is helping other organization in advertising on tradition methods. Then mobile marketing should be referred. Though, for most of the people on the online world, mobile platform can be the best platform for mobile marketing. So, if you are you using ‘mobile marketing’ as one of your keywords, you would be giving the wrong impression to potential clients and would most probably draw the wrong target audience. You should select keywords that best describe your business. Another thing to keep in mind, while selecting keywords, is how the Google search engine operates. Even though, plural or singular words of the same keyword would not make much difference to your search engine optimization strategy because Google basically treats them the same way. Keyword Competition Competition in the most essential thing that should be taken in account while selecting a keyword. It is the key metrics that show how many business are trying to optimize the same keyword that you are targeting for your website. If the keywords that you have picked have the higher competition then you will have to work really very hard even double of other business which are targeting the same keyword for their business. You can pick those keywords which are low in competition and where you will not face much of the trouble to rank. Pick the long tail keywords that are actually a phrase opposed to other single words. Suppose a storage unit business based in Los Angeles, California. If this business pick the keyword ‘storage unit’ then it is quite tough then using the ‘storage units in LA’ or even ‘storage units in Inland Empire’. Therefore, these keywords will provide you a deeper dig in to your niche. Keyword Placement Keyword usability matters a lot here, Google is now more strict and working hard that the websites with the good content get the priority over the websites that are made for the SEO purpose. In each interval of time Google update algorithm like penguin and panda for this purpose. Therefore, you need to optimize content for the SEO strategy but with providing good information to the user which add the value to what folks are searching for. Keyword stuffing is not good from the both point of views, from the user point of view or from the Search engine point of view. Also adding the them to technical aspect like including to the Meta tags, alt tags and excerpts.